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Tech & Development

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Tech & Development

Our mission is to digitalize the classic shopping stroll by creating an inspiring and personalized shopping experience on the smartphone. However, as we do not see ourselves as purely a fashion company but also as a tech company, technology and data are always at the heart of ABOUT YOU strategy and culture and are the biggest drivers of our strong success and growth.

Our proprietary tech stack is not only the foundation of our own shops, but is also offered as part of SCAYLE, the B2B division of ABOUT YOU. SCAYLE enables brands and retailers to build up an international D2C business with three service components: commerce technology (SaaS), online marketing, and commerce operations. Leading brands like Marc O’Polo, Depot, The Founded, or Tom Tailor are already SCAYLE customers. By now, the SCAYLE Commerce Engine powers 100 online shops in 26 European countries and it is our vision to shape the future of digital commerce and to enable market-leading commerce businesses with our SCAYLE Commerce Engine. To achieve this, we are always looking for new talent to join one of our three Tech divisions, led by our CTO Sebastian Betz.

Want to know more?

Get to know the people and teams behind our Tech organisation and walk in the shoes of ABOUT YOU TECH employees. Explore the behind of scenes of the company’s largest projects, releases and challenges. Discover our tools, processes, developer experience and team values. All on our dedicated blog for ABOUT YOU TECH.

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Our Divisions

Our Core teams are responsible for developing the core functionalities of our shop infrastructure, building a standardized e-commerce SaaS platform and serving both our own ABOUT YOU shops as well as our B2B SCAYLE Commerce Engine tenants. The division is responsible for the development of shop logistics, order processing, checkout and payment for end users, as well as ensuring that we have a reliable infrastructure and data security for our online shop. By setting us up with a perfectly running network and optimally functioning tools, the Core teams create the base on which our developers can work in the best and most efficient way.
Our internal SCAYLE Agency builds on the core e-commerce infrastructure developed by our Core teams to deliver the SCAYLE Commerce Engine to our tenants, mainly fashion and lifestyle brands and retailers. Our tenants leverage our platform to provide their customers with the best service and the most personalised customer experience across all platforms and channels. We combine a variety of functions - from Tech & Product (frontend and backend) to project management, solution architecture and customer success management - to ensure that our tenants can grow quickly and efficiently in the online market. Find more information about SCAYLE here.
ABOUT YOU Commerce Tech
Our ABOUT YOU Commerce Tech team adopts our core technology for our own ABOUT YOU shops to know what our customers want and what inspires them at every moment in their journey. We analyse customer behaviour and assess crucial metrics to make our customer’s experience of our online shop even more personalised and customer-centric. We are always striving to make the ABOUT YOU experience new and exciting by consistently improving our app and our mobile and desktop websites. By leveraging machine learning, we can provide personalised and intelligent recommendations, product sorting as well as specific mail and push notifications based on the customer’s behaviour.

Remote Work & Tech Hubs

We are offering developers, lead developers and QA engineers the opportunity to work remotely from anywhere in the EU. In addition, We have opened Tech Hubs for the mentioned positions in Zagreb (Croatia) and Cluj-Napoca (Romania). However, to keep up the ABOUT YOU culture and to allow everyone to get to know each other in person in order to benefit from each other’s skills and knowledge, we aim to host tech gatherings in Hamburg several times a year. For all other functions we aim to adopt a hybrid working model moving forward, with office days from Tuesdays to Thursdays and the possibility to work remotely on Mondays and Fridays.

Tech at heart

Contrary to many other e-commerce and tech companies in Europe, one of ABOUT YOU’s founders is a Techie, ensuring that Tech remains at the heart of the ABOUT YOU strategy.


Our MOVE programme allows developers to move between teams, meaning they can work on challenges that they find the most interesting. While this benefits our talented developers as it promotes learning and development, it also keeps the ABOUT YOU Tech organization fast, agile and flexible in order to handle our high growth.

Our Tech Stack

  • PHP 7

  • Laravel

  • Lumen

  • elasticsearch

  • JavaScript

  • Vue.js

  • React

  • Redux

  • Node.js

  • TypeScript

  • Sass

  • Varnish

  • MySQL

  • MongoDB

  • MariaDB

  • ArangoDB


  • AWS

  • AWS Cloudformation

  • Beanstalk

  • Ansible

  • Python


  • redis

  • Google BigQuery

  • Linux

  • New Relic

  • JIRA

  • git

  • Bitbucket

  • Bamboo

  • Flutter

  • Go

  • TensorFlow

Meet the Tech Employees

How would you describe the working culture at ABOUT YOU?

"The AY culture is very diverse, and international and we have the " work smarter not harder" mindset. Regarding the ways of working, I have to say we are up to date with the latest and best practices and technologies. 
People at AY are passionate, hands-on and committed. We unify our energies for the same goal so that we have a great result fast."

(Mihaela, Lead Frontend Developer)

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